Direct product trial through sponsorship occurs when a sponsor

Question

Quizplus · Accepted Answer

Direct product trial through sponsorship occurs when a sponsor distributes samples at a sporting event. This allows potential customers to try the product firsthand and can lead to increased sales and brand awareness. Offering price discounts and hosting product demonstrations are also common sponsorship tactics, but they are not necessarily direct product trials. Distributing coupons for free samples that must be obtained at the sponsor's place of business could be considered a direct product trial, but it would not necessarily be through sponsorship. Therefore, option B is the best choice.

Direct Product Trial Through Sponsorship Occurs When a Sponsor