In order for the sponsor objective of increasing sales to be successful,fans must
A) already be familiar with the brand
B) have tried the brand
C) already have an affinity for the brand
D) have seen the brand advertised in mass media
Correct Answer:
Verified
Q70: The sixth step in sponsorship management is
Q71: When the objective of sponsorship is to
Q72: Of the criteria used in selecting a
Q73: The sponsorship objective of _ is different
Q74: A sponsorship proposal will contain the following
Q76: The media term impressions refers to the
Q77: The process for a business and sports
Q78: Direct product trial through sponsorship occurs when
Q79: Sponsorship objectives include the following except
A)creating brand
Q80: The fourth step in sponsorship management is
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