When the objective of sponsorship is to ________,then the sponsoring brand wants to achieve a certain number of impressions through the channels used to deliver the sponsor's messages,such as signage at the venue and television broadcasts of events.

Question

Quizplus · Accepted Answer

When the objective of sponsorship is to generate media exposure, the sponsoring brand's goal is to increase the number of impressions their messages receive through various channels, such as traditional media (TV, print, radio) and social media. The focus is on building brand awareness and reaching a wider audience, rather than driving immediate sales or changing brand perception.

When the Objective of Sponsorship Is to ________,Then the Sponsoring