For B2B marketers,one of the greatest attractions of sponsorship is the
A) potential to engage clients and prospects through client hospitality at the sports venue
B) obtain signage at the sports venue
C) potential to reach the sports property's audience through uniform logos
D) ability to create awareness through title mentions
Correct Answer:
Verified
Q63: In addition to measuring the number of
Q64: Creating brand awareness for a sponsor can
Q65: In cross-marketing of a sponsorship,passive involvement occurs
Q66: The fifth step in sponsorship management is
Q67: Sponsorship objectives include the following except
A)generating media
Q69: Which term refers to the costs a
Q70: The sixth step in sponsorship management is
Q71: When the objective of sponsorship is to
Q72: Of the criteria used in selecting a
Q73: The sponsorship objective of _ is different
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