In addition to measuring the number of impressions a sponsorship creates,sponsors that set ________ objectives usually are also interested in the amount of time the brand is mentioned or shown in the media and the value of those mentions if it were paid advertising.

Question

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Sponsors that set media exposure objectives usually want to track the amount of time their brand is mentioned or shown in the media, and also assess the value of those mentions if it were paid advertising. This helps them to determine the return on investment (ROI) of the sponsorship. Future sales (B), brand image (C), and product trial (D) are other types of objectives that sponsors may set, but they are not directly related to measuring media exposure.

In Addition to Measuring the Number of Impressions a Sponsorship