In cross-marketing of a sponsorship,active involvement occurs when marketing tactics
A) are limited to media advertising and off-field events
B) involve on-site signage and marketing efforts
C) are a planned joint effort for both the sports property and sponsoring brand
D) are limited to just using the sports property's name,logo,or brand mark
Correct Answer:
Verified
Q57: _ occurs in sponsorship when the meaning
Q58: Allowing a sponsor's partners to enhance the
Q59: A planned marketing effort by a company
Q60: Jamie is developing a campaign that will
Q61: The primary criteria used in selecting a
Q63: In addition to measuring the number of
Q64: Creating brand awareness for a sponsor can
Q65: In cross-marketing of a sponsorship,passive involvement occurs
Q66: The fifth step in sponsorship management is
Q67: Sponsorship objectives include the following except
A)generating media
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents