________ occurs in sponsorship when the meaning consumers hold for a sports property is assigned to a brand that is linked to the property.

Question

Quizplus · Accepted Answer

Image transfer occurs in sponsorship when the positive attributes associated with a sports property are transferred to a brand that is linked to the property. This helps the brand to improve its image and gain credibility among consumers.

________ Occurs in Sponsorship When the Meaning Consumers Hold for a Sports