The best way for a sponsor to ensure the benefit of targeted reach is by

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Matching the brand's target market with the sports property's audience ensures that the sponsor's message is reaching the right people who are more likely to engage with the brand. This targeted approach can lead to more effective and efficient marketing efforts. Having a branded space in the sports venue or utilizing social media can also be helpful, but they do not guarantee targeted reach as much as matching the target market with the audience. Integrating the sponsorship with mass media advertising and interactive advertising may also be effective, but it is not specifically related to targeting the sponsor's audience with the sports property's audience.

The Best Way for a Sponsor to Ensure the Benefit