A planned marketing effort by a company or brand that is not an official sponsor of a team or event to create the impression that it is associated with the property in some way is ________ marketing.

Question

Quizplus · Accepted Answer

Ambush marketing is a planned effort by a company or brand to create the impression of association with a property (such as a sports team or event) without being an official sponsor. Pass-through marketing involves utilizing an intermediary to reach a target audience, targeted marketing involves tailoring marketing efforts to a specific audience, and cross marketing involves promoting a product or service to customers of another product or service. Therefore, option A is the correct answer.

A Planned Marketing Effort by a Company or Brand That