Jamie is developing a campaign that will associate her brand of cowboy boots as a sponsor of the Professional Bull Riders (PBR).This is an example of a(n)

Question

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Branding campaigns aim to create a strong association between a brand and a particular product or service. In this case, Jamie is trying to associate her brand of cowboy boots with the PBR, which is a professional bull riding organization. This will help to create a positive image of her brand among PBR fans and make them more likely to purchase her boots.

Jamie Is Developing a Campaign That Will Associate Her Brand