The sponsorship objective of ________ is different from other objectives because it is measured by output in terms of impressions and their dollar value and not the impact it may have on customer relationships.

Question

Quizplus · Accepted Answer

Generating media exposure focuses on the number of impressions and their dollar value, rather than the impact on customer relationships or direct financial return. It is often used to increase brand awareness and visibility.

The Sponsorship Objective of ________ Is Different from Other Objectives