The process for a business and sports property coming together to form a partnership via sponsorship normally occurs in the following ways except

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While options A, C, and D are all common ways for business and sports properties to come together for a partnership via sponsorship, option B is not a typical occurrence. It is more likely for sports properties to actively seek out potential sponsors or for sponsorship opportunities to be initiated by the sponsor companies themselves. League representatives may offer recommendations or suggestions, but they typically do not take on the responsibility of identifying potential sponsoring brands for a sports property.

The Process for a Business and Sports Property Coming Together