The marketer-controlled communication tool with the highest credibility is

Question

Quizplus · Accepted Answer

Public relations is the marketer-controlled communication tool with the highest credibility because it involves obtaining free media coverage through positive editorial mentions in newspapers, magazines, online publications, and other media outlets. This type of coverage is seen as more trustworthy and credible than paid advertising or other forms of marketing promotion.

The Marketer-Controlled Communication Tool with the Highest Credibility Is