Which term refers to the use of an incentive or something of value to influence a target audience to respond in a desired way?

Question

Quizplus · Accepted Answer

Sales promotion refers to the use of an incentive or something of value to motivate a target audience to behave in a particular way. This can include tactics such as discounts, coupons, contests, sweepstakes, free samples, and other promotional techniques that are designed to encourage customers to buy a product or service, try a new product or service, or engage with a brand in some other way. Sales promotion is often used in combination with other marketing tactics, such as advertising and public relations, to create a comprehensive marketing campaign that delivers a clear and consistent message to the target audience.

Which Term Refers to the Use of an Incentive or Something