An event held in conjunction with a game or event that does not involve a tangible giveaway but adds value to the consumption experience in some way is called a

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A promotion can be an event or activity that enhances the overall consumption experience without necessarily involving a tangible giveaway. This could include things like special access, interactive experiences or exclusive content. Premiums refer to tangible items given away to customers or fans, bonus packs typically refer to additional products included with a purchase, and samples are typically small portions of a product given away to promote trial.

An Event Held in Conjunction with a Game or Event