Kellogg's is offering free DVDs to consumers who collect five official Collection certificates from the back panels of specially marked packages of Kellogg's cereals and then mail them with the official order form.Within 90 days,these consumers will receive the movie of their choice.A(n)_____ will occur when a movie fan mails in his or her certificates for a movie.
A) synergy
B) sublimation
C) exchange
D) entropy
E) reciprocity

Question

Quizplus · Accepted Answer

For an exchange to occur,two or more parties must be involved.Both parties are free to accept or reject the exchange.Furthermore,each party must have something that is of value to the other party.Each party is capable of communication and delivery and believes it is desirable to do so.In this case,the value for Kellogg's is customer loyalty.The value for the customer is the cereal and free movie.

Kellogg's Is Offering Free DVDs to Consumers Who Collect Five