Which of the following statements about the societal orientation is FALSE?
A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
B) Marketers cannot deliver all benefits sought by customers, as these benefits may not be in the long-term best interests of the customers.
C) The societal marketing concept is an important refinement of the market concept.
D) Organizations have both a social and economic justification for their existence.
E) The majority of consumers support environmentally friendly companies and willingly paying more for these products.

Question

Quizplus · Accepted Answer

While a majority of consumers report that environmental issues are important,they are not willing to make trade-offs for higher costs or lower performance.

Which of the Following Statements About the Societal Orientation Is