Life is good no longer encloses its apparel in individual poly-bags when shipping to customers because the management feels it harms the environment.This is an example of a _____ orientation.
A) societal marketing
B) sales
C) reciprocal exchange
D) production
E) product

Question

Quizplus · Accepted Answer

Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals' and society's long-term best interests.

Life Is Good No Longer Encloses Its Apparel in Individual