The sales and market orientations differ on all of the following characteristics EXCEPT:
A) those to whom the product is directed
B) the firm's performance
C) the firm's business
D) the firm's primary goal
E) the tools to achieve goals

Question

Quizplus · Accepted Answer

These two orientations differ with respect to the organization's focus,the firm's business,those to whom the product is directed,the firm's primary goal,and the tools used to achieve those goals.

The Sales and Market Orientations Differ on All of the Following