Question 1

The newest theory in social responsibility is called sustainability.Explain what this means.

Accepted Answer

The answer of The newest theory in social responsibility is...

Question 2

List three ways an organization will benefit from the development and use of a code of ethics.

Accepted Answer

The answer of List three ways an organization will benefit...

Question 3

In the future,electrical power may come from quantum nucleonics,a form of nuclear power that produces no residual radiation.The ability to use this form of power will require equipment adaptations,but it will solve the world's need for clean and efficient power.Companies that replace inefficient sources of power with quantum nucleonics only after they are required to by the Environmental Protection Agency are operating at a(n)_____ responsibility level.

Accepted Answer

At the legal responsibilities level,the business obeys the law.

Question 4

At what level of the pyramid of corporate social responsibility will firms do what is right,just,and fair?

Accepted Answer

At the ethical responsibilities level,firms will be ethical and do what is right,just,and fair.

Question 5

The movement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment is known as:

Accepted Answer

This is the definition of green marketing.

Question 6

At which level of the pyramid of corporate social responsibility must a business "play by the rules"?

Accepted Answer

Firms operating at the legal level obey the law and play by the rules of the game.

Question 7

List and describe the three levels of ethical development.

Accepted Answer

The answer of List and describe the three levels of...

Question 8

Drug Marketing
Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008, mostly on television and in magazines. While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information, these companies spent less than $130 million on Web marketing. One reason is that there are no guidelines, which makes these heavily regulated marketers uneasy. For example, television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad. The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues, but other aspects of Web marketing, such as social networking and search marketing, must be reviewed. That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google, Yahoo, and WebMD Health.
-Refer to Drug Marketing.Which level of the pyramid of social responsibility is most relevant to this situation in which the drug companies want to ensure that they are "playing by the rules"?

Accepted Answer

Legal responsibilities are based on obeying the law.Law is society's codification of right and wrong.

Question 9

The pyramid of corporate social responsibilities contains all of the following components EXCEPT:

Accepted Answer

The four components of the pyramid of corporate social responsibility are economic,legal,ethical,and philanthropic responsibilities.

Question 10

Japanese law prohibits the storage of more than 50 pounds of explosive at any single site in the nation.Every night,Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.If the allegations are true,in terms of the pyramid of corporate social responsibility,then Universal Studios Japan is not operating at a(n)_____ responsibility level.

Accepted Answer

Universal Studios Japan is not obeying the letter of the law.

Question 11

Pacific Gas and Electric (PG&E)Company has donated almost $300,000 to 58 local governments and community-based organizations for local economic development projects.Recipients of these grants include the San Benito County Economic Development Corporation's Business Outreach Program,the San Jose Conservation Corps' Hennessy Place Affordable Single-Family Housing Project,and Mariposa County's Business Development Training Program.This sort of donation indicates PG&E was operating at a(n)_____ responsibility level of the pyramid of corporate social responsibility.

Accepted Answer

By supporting local economic development projects,PG&E was being a good corporate citizen.

Question 12

A recent study of marketing professionals found that their ethical judgments were influenced by several factors.List four of these factors.How do these factors contribute to the ethical environment of a marketing organization?

Accepted Answer

The answer of A recent study of marketing professionals found...

Question 13

At what level of the pyramid of corporate social responsibility will a company be a good corporate citizen?

Accepted Answer

Philanthropic responsibilities involve being a good corporate citizen by contributing resources to the community and improving the quality of life.

Question 14

Florida Hospitals
A group of hospital administrators in Florida were discussing the amount of resources used to care for patients who were illegal immigrants and had no medical insurance. One man discussed how his hospital had spent over $2 million on one illegal immigrant who had no family or friends and who was not getting better. Another administrator stated that his hospital was losing $20 million annually in order to provide care for the influx of illegal immigrants into the state. After a great deal of discussion, it was determined that there was probably nothing any one could do about the situation, and that each of them had definite ideas about how to deal with the problems.
-Refer to Florida Hospitals.In order to make an ethical decision on how to handle uninsured illegal immigrants,the Florida hospital administrators must consider all of the following EXCEPT:

Accepted Answer

Other considerations include potential magnitude of the consequences,top management's actions on ethics,and the extent of ethical problems within the organization.

Question 15

One of the favorite foods in Thailand is shark fin soup.A San Francisco-based organization claimed the soup made by its leading producer contained mercury poison,yet the leading producer of shark fin soup wanted to continue selling the soup because it believes it has a responsibility to its investors to be profitable.In terms of the pyramid of corporate social responsibility,this indicates that the soup manufacturer was operating at a(n)_____ responsibility level.

Accepted Answer

The company believed its mission was to be profitable.

Question 16

Drug Marketing
Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008, mostly on television and in magazines. While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information, these companies spent less than $130 million on Web marketing. One reason is that there are no guidelines, which makes these heavily regulated marketers uneasy. For example, television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad. The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues, but other aspects of Web marketing, such as social networking and search marketing, must be reviewed. That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google, Yahoo, and WebMD Health.
-Refer to Drug Marketing.If a drug manufacturer claims that its manufacturing processes are environmentally friendly in its advertising,this is an example of:

Accepted Answer

Green marketing is an outgrowth of the social responsibility movement and is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.

Question 17

At the most basic level,a firm must be profitable.What level of the pyramid of corporate social responsibility is this?

Accepted Answer

The pyramid of corporate social responsibility portrays economic performance as the foundation for the other three responsibilities (legal,ethical,and philanthropic).

Question 18

Girls between the ages of 8 and 15 years are one of the growing markets for high-end shoe manufacturers,and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems.Shoe manufacturers who develop and market adult-styled shoes to this group are not operating at a(n)_____ responsibility level of the pyramid of corporate social responsibility.

Accepted Answer

The companies are not doing what is right,just,and fair and so are not operating ethically.

Question 19

The four components of the pyramid of corporate social responsibility are:

Accepted Answer