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UGG Has a Portion of Its Web Site Featuring Photographs

Question 109

Multiple Choice
UGG has a portion of its Web site featuring photographs of celebrities wearing UGG shoes.The celebrities serve as:
A) opinion leaders.
B) laggards.
C) early instigators.
D) Gatekeepers.
E) aspirational adopters.

UGG has a portion of its Web site featuring photographs of celebrities wearing UGG shoes.The celebrities serve as:


A) opinion leaders.
B) laggards.
C) early instigators.
D) Gatekeepers.
E) aspirational adopters.

Correct Answer:

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