On any given day,a person may be subjected to over 2,500 advertising messages but may only be aware of 11 to 20 of them.This is called:
A) selective distortion
B) selective learning
C) sporadic reinforcement
D) intermittent selectivity
E) selective exposure

Question

Quizplus · Accepted Answer

Consumers use selective exposure to decide which stimuli to select (attend to)and which to ignore.

On Any Given Day,a Person May Be Subjected to Over