The owner of a small chain of local coffeehouses could use _____ to determine why customers do not seem to like the location of her new coffeehouse.
A) transactional marketing
B) public relations
C) an EDI system
D) market synergy
E) marketing research

Question

Quizplus · Accepted Answer

Marketing research provides decision makers with data on the effectiveness of the current marketing mix and insights for necessary changes.

The Owner of a Small Chain of Local Coffeehouses Could