In the Moose Head Cabin Fever Rescue promotion,beer retailers were sent an inflatable bush plane with a 30-inch wingspan that appeared to be dropping a parachute holding a 12-pack of Moose Head beer.Moose Head probably had to pay a(n)_____ to encourage retailers to use the large promotional material.

Question

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A display allowance is a payment made by a manufacturer to a retailer for creating a product display in-store or on their premises. In this case, Moose Head likely paid for the inflatable bush plane to be sent to retailers as a display to promote the Moose Head Cabin Fever Rescue promotion.

In the Moose Head Cabin Fever Rescue Promotion,beer Retailers Were