_____ is generally considered the most effective method for generating consumer trial of a new product.

Question

Quizplus · Accepted Answer

Sampling is the most effective method for generating consumer trial of a new product as it allows customers to try the product before making a purchase decision. It provides the opportunity for the customers to experience the benefits and features of the product, thereby increasing the likelihood of purchase. Other methods such as buy-back allowance, rebate award, contests, and diverting may encourage trial, but they do not provide the same level of firsthand experience that sampling does.

_____ Is Generally Considered the Most Effective Method for Generating