Which of the following trends has increased the importance of point-of-purchase (P-O-P)materials?

Question

Quizplus · Accepted Answer

Self-service retailing has increased the importance of P-O-P materials, as customers are making purchasing decisions on their own without assistance from sales associates. P-O-P materials can help guide and influence these decisions. Online retailing, interactive marketing, relationship retailing, and customerization may also impact the importance of P-O-P materials to some extent, but not as directly as self-service retailing.

Which of the Following Trends Has Increased the Importance of Point-Of-Purchase