A regional media plan typically uses a combination of local media,the Internet,and regional editions of national magazines.
Correct Answer:
Verified
Q11: The term advertising impression refers to a
Q12: The media plan is not influenced by
Q13: Media objectives translate the advertising strategy into
Q13: Companies practicing integrated marketing communications should be
Q14: The advertising response curve is S-shaped.
Q15: To determine the sales strength of BMW
Q17: Unlike a marketing plan,a developing a media
Q19: Cinema advertising and product placements are examples
Q20: Duplication is important for building reach.
Q21: A written rationale for the media strategy
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