A written rationale for the media strategy is an integral part of any media plan.

Name: A written rationale for the media strategy is an integral part of any media plan.
Brand: Quizplus
Rating: 5.0 (46 reviews)

Question

Quizplus · Accepted Answer

A written rationale for the media strategy helps to provide a clear understanding of the objectives, target audience, messaging, budget, and media channels to be used. It helps to ensure that the media plan is aligned with the overall marketing strategy and can be used as a guide for implementation and evaluation of the campaign.

A Written Rationale for the Media Strategy Is an Integral