Which term refers to a possible exposure of the advertising message to one audience member?

Question

Quizplus · Accepted Answer

Advertising impression refers to a possible exposure of the advertising message to one audience member. This can occur through various mediums such as television ads, social media ads, or print media ads.

Other options:
A) Advertising reach refers to the total number of people who are exposed to a particular advertisement.
B) Medium receptivity refers to the willingness and ability of the audience to receive and engage with the advertising message through a certain medium.
D) Message weight refers to the total size or amount of the advertising message.
E) Gross impression refers to the total number of times an advertisement is viewed, considering all possible audience members and repeat exposures.

Which Term Refers to a Possible Exposure of the Advertising