Game of Thrones had a local audience of 115,000 for each episode during its last season.During that time,a local motorcycle shop ran 16 ads,meaning it had _____ equal to 1,840 ,000.
A) a message value
B) ad impressions
C) an effective frequency
D) gross rating points
E) gross impressions
Correct Answer:
Verified
Q13: Companies practicing integrated marketing communications should be
Q17: Unlike a marketing plan,a developing a media
Q19: Cinema advertising and product placements are examples
Q20: Duplication is important for building reach.
Q21: A written rationale for the media strategy
Q23: If the Trion Gazette has 7,000 subscribers
Q24: Which of the following statements about media
Q25: Which term refers to a possible exposure
Q26: An opportunity to see (OTS)is sometimes referred
Q27: The _ is the percentage of homes
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