Which of the following statements about media planning is true?
A) One reason media planning is easier today than it was 20 years ago is the increasing number of media choices.
B) The ability to advertise to larger and larger segments has made the job of media planning easier.
C) The cost of all media is less today than it was 10 years ago.
D) The job of media planning has been made more difficult by changes in the way advertising is bought and sold.
E) The job of media planning has been made more difficult by legislation that prohibits repetitive advertising.
Correct Answer:
Verified
Q19: Cinema advertising and product placements are examples
Q20: Duplication is important for building reach.
Q21: A written rationale for the media strategy
Q22: Game of Thrones had a local audience
Q23: If the Trion Gazette has 7,000 subscribers
Q25: Which term refers to a possible exposure
Q26: An opportunity to see (OTS)is sometimes referred
Q27: The _ is the percentage of homes
Q28: Sixty percent of the total target market
Q40: The two major components of media objectives
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents