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What Would Be a Reasonable Audience Objective for Annie's Organic

Question 32

Multiple Choice

What would be a reasonable audience objective for Annie's Organic All Stars Pasta in Tomato and Cheese Sauce canned product?


A) to initiate a sales training program for all salespeople within the next two years
B) to concentrate advertising in urban areas where canned foods have greater sales
C) to increase market share of Annie's Organic by 15 percent by the end of the year
D) to use a pulsing schedule to advertise Annie's Organic All Stars on cable and satellite TV
E) to increase gross impressions of Annie's Organic All Stars ads on the Internet

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