Assume that 40 percent of television households had the opportunity to hear a product commercial five times over a four-week period.What would the gross rating points (GRP)be for the commercial?

Question

Quizplus · Accepted Answer

Gross Rating Points (GRP) is calculated by multiplying the percentage of the target audience reached by the frequency of the exposure. Here, 40% of households (which can be considered as 40 reach) had the opportunity to hear the commercial 5 times (frequency). Therefore, GRP = 40 * 5 = 200.

Assume That 40 Percent of Television Households Had the Opportunity