What assumption must be made in order for the theory behind the advertising response curve to be true?

Question

Quizplus · Accepted Answer

The theory behind the advertising response curve assumes that all ad exposures are equal, meaning that every time a person is exposed to an ad, the impact is the same regardless of the timing or frequency of the exposure. This assumption is necessary for the curve to accurately predict the relationship between ad exposure and consumer response.

What Assumption Must Be Made in Order for the Theory