Which of the following statements about reach is true?
A) Reach is always expressed as a percentage.
B) Reach measures the intensity of a media schedule.
C) Reach measures the extent of duplicated audience exposure by a media vehicle.
D) Reach is the number of different households exposed to an ad schedule during a given time period.
E) Reach refers to the number of times the same person or household is exposed to a vehicle in a specified time span.
Correct Answer:
Verified
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