Which of the following terms refers to the duration of an advertising message or campaign over a given period of time?

Question

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Continuity refers to the duration of an advertising message or campaign over a given period of time. Frequency refers to the number of times the message is presented to the target audience. Effective reach is the number or percentage of the target audience who are exposed to the message at least once. Medium delivery power and medium value are not commonly used terms in advertising.

Which of the Following Terms Refers to the Duration of an Advertising