As an element of the media mix,the term _____ refers to not only the various targets for communication,but also to the targets' geographic location and segmentation considerations.

Question

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The term "markets" encompasses the various targets for communication (i.e. the audience) as well as their geographic location and segmentation considerations. It is often used in media planning to define the specific groups or types of people that an advertisement or message is intended to reach.

As an Element of the Media Mix,the Term _____ Refers