The _____ of an ad is defined as the average number of times a person must see or hear a message before it is truly received.
A) medium value
B) exposure value
C) message satiation
D) effective reach
E) effective frequency
Correct Answer:
Verified
Q48: The category development index (CDI)is
A) published annually
Q49: Which of the following statements about reach
Q50: The _ describes how the advertiser will
Q51: Assume that there are 150,000 people in
Q52: La Marzocco ran a spot on television
Q54: Which of the following terms refers to
Q55: Assume that 40 percent of television households
Q56: As an element of the media mix,the
Q57: Given that Starbucks sells 1.33 percent of
Q58: Which of the following statements about a
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