Which of the following statements about a medium's audience is true?

Question

Quizplus · Accepted Answer

The content of a media vehicle, such as a TV show or magazine, often appeals to a specific demographic, which in turn shapes the type of people in the audience. For example, a sports magazine is likely to have a predominantly male audience interested in sports. Media planners use this information to target their advertising to the desired audience. A and E are incorrect because media audience data is readily available and psychographic data is not usually fabricated. B is incorrect because advertisers need to know the demographics of a media vehicle's audience to make informed decisions about advertising. D is incorrect because audience refers to the number of people who have been exposed to a particular media vehicle, not just an advertisement.

Which of the Following Statements About a Medium's Audience Is