Red Bull runs a low level of ads throughout the year,but ups their advertising periodically during alternative and extreme sporting events.Red Bull likely uses a _____ strategy to schedule its ads.

Question

Quizplus · Accepted Answer

Red Bull's strategy of running low levels of ads throughout the year and increasing their advertising during alternative and extreme sporting events is an example of pulsing. This strategy allows Red Bull to maintain a consistent brand presence while also capitalizing on specific opportunities when interest in their products may be at its highest.

Red Bull Runs a Low Level of Ads Throughout the Year,but