The maker of Advil pain relievers has introduced a pill to aid people in falling asleep.To reach its target audiences,the pill's manufacturer has decided to advertise on the Internet,on television,in business magazines,on talk radio shows,and through direct mail because it believes one medium will reach not all potential customers.The manufacturer is planning to use a(n)_____ approach.

Question

Quizplus · Accepted Answer

The manufacturer is using a mixed-media approach by using a combination of different media channels to reach its target audience. This approach is effective as it allows for broader exposure and engagement with potential customers across various media platforms.

The Maker of Advil Pain Relievers Has Introduced a Pill