The technique of _____ is used to give television viewers the impression that the advertiser had bought a lot of air time even though the ad may have been shown only for a couple of nights.

Question

Quizplus · Accepted Answer

Roadblocking is a strategy where an advertiser buys airtime across multiple channels or networks simultaneously, making it seem like their advertisement is everywhere, even if it's only for a short period. This creates the illusion of a large-scale advertising campaign.

The Technique of _____ Is Used to Give Television Viewers