When online advertising platforms like Google's AdWords allow media buyers to select what time of day ads run,on what kind of pages,adjust their bids,run campaigns for designated periods based on the day of the week,the month,or even the year,the service is allowing a high degree of control over the campaign's _____ objectives.

Question

Quizplus · Accepted Answer

The service allows advertisers to control when and where their ads appear, which relates to the distribution of the message rather than the continuity, mission, pulsing, or audience.

When Online Advertising Platforms Like Google's AdWords Allow Media Buyers