The category development index (CDI) is
A) published annually by the Federal Trade Commission.
B) another way to express the advertising response curve.
C) an indication of the sales potential of a particular brand in a specific target market.
D) based on sales of the entire product category-not a specific brand-in a specific target market.
E) an indication of the economic forecast for a specific product category.
Correct Answer:
Verified
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A) incremental
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Q49: Which of the following statements about reach
Q50: The _ describes how the advertiser will
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Q53: The _ of an ad is defined
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