The reach of magazines
A) is adversely affected by declining magazine circulations.
B) is reduced when long headlines are used.
C) is better when reverse type is used.
D) enhances audience selectivity.
E) equals the number of times an advertising message is seen by the same person or household.

Question

Quizplus · Accepted Answer

Declining magazine circulations directly impact the reach of magazines, as fewer copies being circulated means fewer potential readers.

The Reach of Magazines