An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high-quality paper stock and placed in the magazine for a premium price.This is called a(n)
A) island half.
B) insert.
C) gatefold.
D) junior unit.
E) full unit.

Question

Quizplus · Accepted Answer

An insert is an advertisement that is printed on high-quality paper stock and placed in a magazine for a premium price. Inserts are usually larger and more attention-grabbing than regular advertisements, which makes them an effective way to add weight and drama to an advertising message.

An Advertiser That Wants to Add Weight and Drama to Its