An ad for a tennis camp shows a background photo of tennis balls on which the camp's dates and locations are printed.Which of the following was most likely responsible for the tennis ball photo?
A) the copywriter
B) the art director
C) the publicity expert
D) the layout artist
E) the PR representative

Question

Quizplus · Accepted Answer

The art director is responsible for choosing the visual elements and design of an ad, so it is most likely that they selected the tennis ball photo. The copywriter focuses on the text, the publicity expert and PR representative may handle the promotion and media relations aspects, and the layout artist is responsible for arranging the visual and text elements on the ad.

An Ad for a Tennis Camp Shows a Background Photo