The _____ is the document that serves as the creative team's guide for writing and producing the ad.
A) creative strategy
B) visual storyboard
C) graphic ideation
D) message strategy
E) speculative presentation

Question

Quizplus · Accepted Answer

The creative strategy is the document that outlines the overall message, key benefits, target audience, and the tone/feel of the ad. It serves as the foundation for the development of the ad and guides the creative team throughout the writing and production process. The other choices such as visual storyboard, graphic ideation, message strategy, and speculative presentation are all components or deliverables that may be included in the creative strategy, but not the main document itself.

The _____ Is the Document That Serves as the Creative