Another name for a creative strategy is a
A) copy platform.
B) benefit strategy.
C) creative action plan.
D) communication strategy.
E) marketing support statement.
Correct Answer:
Verified
Q3: The two commonalities of great ads are
Q17: Value-based thinkers are typically better able to
Q18: Creative blocking tends to occur when people
Q19: The creative strategy identifies how the ad
Q20: As a group,the people who work in
Q22: If negatively originated motives provide the basis
Q23: Who is ultimately responsible for the final
Q23: In radio,catchy phrases or sound effects are
Q24: The _ is the document that serves
Q25: An ad for a tennis camp shows
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