Starbucks expanded from bottled Frappuccino to two canned products-Doubleshot and Starbucks Iced Coffee.While all are coffee-based products,each has a slightly different consumer base.Doubleshot is advertised as a morning beverage,Frappuccino as an afternoon treat,and Starbucks Iced Coffee as an all-day product.What approach to positioning is Starbucks most likely using?
A) cultural symbol
B) product class
C) use/application
D) product competitor
E) price/quality
Correct Answer:
Verified
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